Comparison Table

 

LG™ product

Company sales team

Telemarketing

Trade Shows / Seminars

Advertising

E-Mail

Set-up cost

Low

Low

High

High

High

Low

Set-up time

Low

Low

Medium

High

Low

Low

On-going cost

Low

High

High

n/a

High

Low

Time to lead generation

Low

Medium

High

Low

Low

Low

Effective prospect targeting

High

High

High

Low

Low

Medium

Senior level contact engagement

High

High

Medium

Medium

Medium

High

Guaranteed lead volume

High

Medium

Low

Medium

Low

Low