Comparison Table

	LG™ product	Company sales team	Telemarketing	Trade Shows / Seminars	Advertising	E-Mail
Set-up cost	Low	Low	High	High	High	Low
Set-up time	Low	Low	Medium	High	Low	Low
On-going cost	Low	High	High	n/a	High	Low
Time to lead generation	Low	Medium	High	Low	Low	Low
Effective prospect targeting	High	High	High	Low	Low	Medium
Senior level contact engagement	High	High	Medium	Medium	Medium	High
Guaranteed lead volume	High	Medium	Low	Medium	Low	Low