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13th February 2012

Sales Factory has launched a money-back-guaranteed and warranted pay-per-lead service for business-2-business organisations.  With its LG25™ LG50™ and LG100™ products, Sales Factory is able to energise the order books of small specialist consultancies and multi-national firms alike. 

According to Sales Factory’s Chief Executive, John Fedden “Over the past couple of years we have been designing a lead generation product, using a combination of traditional and digital techniques, to be able to accurately predict the volume of high quality leads we can produce within a defined period.  Our goal has been to formulate a product driven process where we are able to consistently meet a sales lead target within two months.  We’ve now successfully designed and launched this product under the LG™ brand.

With a long track record of delivering sales-ready opportunities to the market underwritten by both a warranty and guaranteed packaged service, we look forward to discussing with our customers how we assist them in fast-tracking their sales revenue generation.  With Sales Factory able to deliver 25 sales leads, for under a £1,000, we are keen to share ideas with organisations that are in growth mode.

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24th January 2012

e64 is a growing company providing Website Design and Development, complete eCommerce systems and Search Engine Marketing.

Although challenging, business has been good over the past few years, with a growing base of loyal customers, from sole traders through to global organisations putting their trust in e64’s capabilities.

As a technical company, really caring about their customers and providing an exceptional service, e64’s existing customers have been very loyal. However, gaining new customers has been more challenging as the company is technically rather than sales-oriented, a factor that Managing Director, Simon Collingridge is well aware of.

Like many other small, growing businesses, sales activity had to be combined with many other priorities, as Collingridge admitted “As Managing Director of e64, my time is frequently called upon from all areas of the business, be it staffing, sales, marketing or delivery. As a consequence I am frequently frustrated with how little time I can spend on the key areas, like sales”

Attempts to recruit outside sales help had not always been successful, as Collingridge explains “I have on a number of occasions looked for a sales partner we can work with but have not felt confident that those I found would address this vital function in a way that would work for e64, and stay true to the personality of our vibrant business.”

After much searching, e64 found a sales partner in the form of Sales Factory and Collingridge could not be happier “From our first meeting Sales Factory’s approach was spot on, and this set the right environment to discuss my business’ needs. Since coming onboard, Sales Factory’s involvement with e64 has been extremely beneficial and I am delighted with the results they have achieved in such a short time.”

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5th December 2011

The Parkmobile Group is one of the world’s leading providers of Web-based parking management solutions. Founded in 2000 and headquartered in the Netherlands, with offices in a number of countries, millions of people already use Parkmobile parking solutions every day.

In late 2010, the company faced increasing competition within their core markets. Although they employed a highly professional and competent sales team, getting in front of key decision makers to demonstrate the value of their parking solution was proving difficult.

According to John Young, Senior Business Development Manager at Parkmobile UK “I and a colleague had spent a good deal of time contacting prospective customers. Whilst we made some head way, trying to get appointments proved difficult and only a handful were achieved.”

It was time to seek help from a sales partner that could rapidly deliver results that would enable sales revenues to be boosted.

After an extensive review of “high end” lead generation agencies, the company appointed Sales Factory to undertake a lead generation pilot campaign.

The expected pilot results were not only met but exceeded. John and his fellow management colleagues quickly realised the difference Sales Factory was making to their business “Since appointing Sales Factory, we have spent the last 6 months on the road attending meetings generated and arranged by Sales Factory. They have got to key decision makers within the Public Sector in which we operate and appointments have resulted in a number of contract wins and a positive sales pipeline that will keep us bidding for business for the foreseeable future.”

Sales Factory is well suited to develop strong and on-going relationships with companies such as Parkmobile. According to Sales Factory’s CEO, John Fedden “We are about as far away from a high volume call centre as you can imagine. Our business developers are sales industry veterans, each with between a 10 and 30 year sales track record”. Fedden sees Sales Factory’s success as being critically based on being careful in terms of which clients to take on board “We have a reputation for over-delivering on the campaign results we promise to generate. This means that if we don’t believe we are capable of building a long term working relationship with a client, based on delivering consistent sales leads, appointments and opportunities, then we will not engage with a client, often advising the client to contact one of our competitors!”

But let’s leave the last word to John Young on the impact to Parkmobile’s business as a result of working with Sales Factory “We have had to increase our bidding team and administration to meet the demand and the growth from sales that we are currently forecasting.”

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10th November 2011

Sales Factory is often called upon to combine its lead generation capabilities with marketing, consulting and social networking companies to deliver a combined solution to major customers.

With a strong partnership ethos, and capable partnership managers, the company can point to a range of partnerships where project results have generated significant customer value which out-strips the expertise found with a “jack of all trades” agency.

This potential for heightened customer value delivered through a “best of breed” partnership model is reinforced by John Rees, CEO and Founder of The Holistic Sale – a marketing and branding specialist. According to Rees “The reason I wanted Sales Factory to become involved in my customer projects was because I felt they had a depth of experience and understanding in business development that was far superior to most of the other companies I have met.”

And thankfully, Rees’s judgement proved to be spot on based on the higher than expected results generated across a number of joint projects “I’m glad to say this intuition was proved to be correct. The way Sales Factory conducted itself was ultra professional and the work ethic and focus on delivering results were very impressive.”

Rees is relieved to have come across Sales Factory as his experience with other lead generation companies has not always been so positive “Today it’s very difficult to reach decision makers and develop a pipeline but due to Sales Factory’s professionalism, maturity and diligence they have succeeded where others have failed.”

This strong partnership capability is also reflected by John Foster, Managing Director of Salescore - a leading provider of sales process design and “Virtual” Sales Director services. Foster has worked with Sales Factory across a plethora of joint projects and knows the importance of selecting a lead generation partner that he can trust “Partnering with Sales Factory has always been a pleasurable experience. They understand the partnership ethos and the team, led by John Fedden, fit neatly into the sales lifecycle, complementing other aspects with a comprehensive service to deliver the lead generation element.”

Foster is well aware that just as important as partner capabilities , a critical success factor with joint sales and marketing projects is the attitude that a partner has “Sales Factory work exceptionally hard to produce results and ensure they deliver their commitments. What this translates to is a work ethic that continues until the job is done and the sales target has either been met or, more often, surpassed.”

So if you a marketing agency or consultancy considering a lead generation component to the solution that you deliver to your customers, why not consider working with Sales Factory to ensure that the strong reputation you have developed is maintained through the provision of a wider range of services?

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