Sales Factory’s ability to provide IT solution providers with a consistent supply of high quality sales leads outperforms traditional telemarketing-only approaches by between 100% and 400%.

This capability to significantly enhance your business development process is due to four fundamental factors:

We use a dynamic Lead Nurturing business development approach
Today, it takes longer and longer to generate sales leads using traditional telemarketing. Senior executives are bombarded with “cold calls” where minimal value is exchanged and the experience can be unfulfilling for both seller and potential buyer. When combined with a rush of corporates deciding to remove themselves from receiving unsolicited telemarketing calls by subscribing to The Corporate Telephone Preference Service, the ROI of using telemarketing by itself to generate sales leads is rapidly becoming a very unattractive prospect.

Sales Factory generates sales leads by initially segmenting and delivering value to potential users of your IT solution. This is achieved using a variety of inexpensive methods (white papers, seminars, web casts, surveys) that enable your potential customers to understand the problems and challenges they face (pain points) and appreciate how your IT solution can remove this pain.

The fundamental aspects of this lead nurturing approach have been incorporated into a white paper produced by one of our strategic partners, StrategyMix: Lead Generation Strategies for IT Vendors

Senior sales executives undertake prospect contact
When it comes to engaging with prospects on the phone and representing your company, we do not use graduates or telemarketers who are not experienced in building relationships with senior executives.

Rather the people that initially contact your potential customers are seasoned IT salespeople and marketers that each have a long and successful track-record in selling 6 and 7 figure IT solutions.

To download the CV of one of the people we use to undertake this activity, please click here.

We leverage powerful e-marketing technology
We use the powerful StrategyMix e-marketing system to assist us with nurturing IT opportunities and generating leads. This system has been adopted as a lead generation catalyst by some of the world’s most successful IT providers, including Avaya, Business Objects, Cognos, Computer Associates, Hummingbird, Information Builders and Silicon Graphics.

To find out more about the features contained within the StrategyMix system, you can click here.

We use specialised marketing agency services
We combine our IT sales expertise with services from our marketing partner Abachi. This allows us to provide IT solution providers with a custom mix of services encompassing sales, marketing and technology capabilities.

We have a 30-minute presentation that demonstrates how Sales Factory’s lead nurturing services can energise your lead development objectives.