Combining our services with that of our partners, we help IT solution providers energise their sales process.

As a result of working with us, IT solution providers bolster their sales efforts in a number of distinct ways:

• Clear articulation of value proposition
• Enabling salespeople to articulate the impact of their solution on a customer’s organisation
• Rapid development of strong pipeline

By exclusively focussing on the Business Development and Buyer Commitment stages we work with owner-managers, sales directors, sales managers and marketers from small and large IT companies throughout Europe.

Senior Management

John Fedden – Managing Director
John Fedden is an intelligent, experienced sales professional and manager who has a successful 18-year track record in promoting IT solutions as a telemarketer, sales executive, manager and director.

He has met his previous individual and team targets through selling solutions ranging in value from £1,500 to £1.5M, into the SME, corporate and central government sectors.

Over the past two years, he has become a leading UK authority on building Return on Investment (ROI) techniques into the sales process and is now a requested speaker at conferences, industry association events, business group meetings and company events.

In addition, he assists IT companies with marketing, business development, client acquisition, training and consultancy services. Clients range from nascent start-ups through to large multi national vendors