Combining our services with that of our partners, we help IT solution providers energise their sales process.

As a result of working with us, IT solution providers bolster their sales efforts in a number of distinct ways:

• Clear articulation of value proposition
• Enabling salespeople to articulate the impact of their solution on a customer’s organisation
• Rapid development of strong pipeline

By exclusively focussing on the Business Development and Buyer Commitment stages we work with owner-managers, sales directors, sales managers and marketers from small and large IT companies throughout Europe.

Senior Management

Ron Bergin - Chairman
Ron Bergin enjoyed ten year’s technical and systems foundation covering operations, programming and application design/development. This provided an ideal background before moving into sales in the late 1970’s and later sales management.

His sales career started with over ten years at Honeywell (Bull) selling predominantly hardware systems and most recently targeting document and content management solutions, with FileNet and Hummingbird. For over twenty years, the focus has been on selling business solutions to both the SME and corporate markets.

The dynamics of the IT market encouraged Ron to change employer on average every three years in order to keep at the forefront of new developments and not be trapped in a ‘technology backwater’. Recent experience has been with Data Warehousing and Business Intelligence solutions for example.

For the last 12 years, Financial Services has been the main market focus although he also has significant experience of local and central government as well as the manufacturing marketplace.

To summarize his focus over a long, successful and varied career two words suffice - customer satisfaction.

John Fedden – Managing Director
John Fedden is an intelligent, experienced sales professional and manager who has a successful 18-year track record in promoting IT solutions as a telemarketer, sales executive, manager and director.

He has met his previous individual and team targets through selling solutions ranging in value from £1,500 to £1.5M, into the SME, corporate and central government sectors.

Over the past two years, he has become a leading UK authority on building Return on Investment (ROI) techniques into the sales process and is now a requested speaker at conferences, industry association events, business group meetings and company events.

In addition, he assists IT companies with marketing, business development, client acquisition, training and consultancy services. Clients range from nascent start-ups through to large multi national vendors

Fiona Howarth – Marketing Director
Fiona Howarth’s experience covers 18 years of pan-European marketing and business development at senior levels for blue chip companies in the UK and Europe.

Her product portfolios consisted of divisions with turnover of up to £20m across Europe, and she is very familiar with managing pan-European Sales & Marketing teams, as well as working for SMEs and family run companies. Fiona’s expertise applies equally in the corporate arena, as well as the SME and small business area.

Her specialisms include:

• strategic and business planning: where is your business now, what are the key issues and how to get where you want to go to
• product and service re-alignment/development: turning companies around by revamping the range of products/services a company offers, from initial concept generation to full launch and the outward marketing activity to support this, as well as launching totally new concepts from scratch
• Marketing promotions & communications: deciding how, when and where to communicate with your target audience and how to increase their likelihood of purchase. This covers gaining PR coverage, email marketing, trade and consumer promotions, networking
• E-marketing – including viral marketing, email marketing, website reviews and e-CRM. This all hinges around the use of digital technology to identify, communicate with and build a long term relationship with your target customers. One of the best and most cost-effective ways of gaining new business

As a highly requested expert on these topics, Fiona advises companies on how to achieve rapid payback from investment in marketing strategies.